Analysis of the integrated marketing communications mix strategies of Essay

Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand - Essay Example With the help of analysis it is noted that Apple Inc. delivered attractive and best quality product designed for a finest price. Integrated marketing communication (IMC) mix is a process, designed for managing the consumer relationships that drive product value. More exclusively, it is defined as cross functional practice for generating and nourishing beneficial relationship with the customers and stakeholders (Koekemoer, 2004). Now the environment of marketing communication is changing: mass markets have been fragmented, thereby, causing marketers to move from mass selling to segment marketing; and shifting from mass media towards focused media. Integrated marketing communication activities entail a forward flow of communications. Producers communicate to the wholesaler, the retailer, and the end consumer. Resellers correspond to customers. Backward communication flow also exists but is crucial to understand markets and customers (Anderson and Vincze, 2006). The main aim of this report is to analyse the integrated marketing communication mix strategies of Apple Inc. The main elements of communication procedure are the sender, encoding message, receiver, medium, decoding, and feedback. A clear understanding of all these elements helps to design an effective communication programs (Jacobson, 1999). Sender: Sender is a person who starts the communication process by thinking about the idea to have a conversation with the receiver. During the communication, the body language, vocabulary and the voice tone of the speaker influence how the receiver accepts the message (Jacobson, 1999). Encoding: It is an act of creating an idea reachable to the entire mass. Before the message or an idea could be conveyed to receiver or the people, the sender requires encoding the message in a suitable code (Cleary, 2004). Medium: Once the idea of sender are translated or encoded, they are conveyed in the structure of message. Messages could

Art History Final Project Essay Example | Topics and Well Written Essays - 500 words - 1

Art History Final Project - Essay Example The Italian Renaissance is one of the longest periods of art. The Italian renaissance started from the 14th century to the 16th century. Italian Renaissance marks the development of art from the medieval period to early European Modern paintings. Why then are there only a few paintings existing today that were painted during this period? Well, the answer is quite simple. Since the world had not yet experienced globalization during this era, only a few paintings were spared and saved during this era. However, there were many painters in this era but only a few of them became famous. Most painters during this period, and the art periods before this did not gain fame from their art. This also explains the reason that Italian Renaissance paintings are rare and very expensive when compared to newer paintings. Italian Renaissance began in the city of Florence. Florence also developed the appreciation of art in value, when the rich people of Florence started viewing art as a valuable item. This then led to painters and artists viewing art as not only a hobby but also a way to make money (Benton & DiYanni 47). During this period of art, artists began viewing art as not only a part-time hobby but they made it a full-time job. This way, artists began to dedicate all their intellect, passion and time to painting thus improving the nature of their artworks from simple art forms to realist paintings. The Renaissance era also created a platform for genius painters to improve their skills, specializing more in art development. Innovative ideas and new ways of painting began to develop amongst many painters. Another major characteristic about the era was the fact that it not only led to improvement of art, but also the development of a philosophy termed as humanism. Humanism made people to question the wisdom and knowledge they had acquired and